Small Bets Newsletter: Multi-million dollar digital product business
Platform: Gumroad · Category: Digital Creators/Innovators · Timeline: 4 years
Before: Newsletter with modest earnings
After: Multi-million dollar digital product business
Earnings: $350,000+ in 2024
Small Bets started as a newsletter in 2021 earning $80,000. Through consistent content and strategic product launches including ebooks, consultations, and 'The Lab' community, it grew to $438,250 in 2024. The newsletter was acquired by Gumroad for $3.6 million, validating the creator economy model.
Sold for $2.9 million to Gumroad
Source: Creator Science Acquisition Report — view original source
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